Referral Marketing Glossary
Welcome to the Tellja Referral Marketing Glossary.
Our forte is Online Referral Marketing.
Online Referral Marketing takes its place beside digital marketing verticals like search marketing and affiliate marketing, yet it is actually rooted in lasting and proven techniques: Referral marketing is the classic ‘tell a friend’, ‘word of mouth’ and ‘recommendation’ marketing. Now that it’s gone online, the definitions stay the same but the technology driving it has changed and for the better: The ultimate proof of the efficiency of online referral marketing is the performance based fee structure.
Affiliate Marketing
Brand Marketing
Buzzword vs. Buzz Marketing
B2B and B2C
Cash Back
Conversions, conversion rate
Cookie, cookies, tracking codes
Customer acquisition cost
CPM
C2C Marketing
Community Marketing
Cross Marketing
Direct Marketing
Email Marketing
Guerilla Marketing
Influence Economy
Marketing Widget
Network Marketing
Online Referral Marketing
Permission Marketing
Power Sellers
Influencers
Marketing Maven
Multiplicators
Recommendation Marketing
Referral Marketing
Referral Program
Relationship Marketing
Search Marketing
Self Serve Advertising
SEO – Search Engine Optimisation
Shopping Rewards
Social Network Marketing
Tell a Friend Marketing
Viral Marketing
Vouchers for Marketing
White Label / White Labeled Software
Word of Mouth Marketing







